More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the Special leads purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts. After Special leads the shoot comes audio, editing, analysis, and more. Between the two, there’s an almost endless number of places for branded videos to go wrong.
Where Marketers Go Wrong Marketers may not be able Special leads to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Setting non-specific goals Brands create video content for different reasons. Some, Special leads hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Others are looking for brand awareness, which they Special leads accomplish through everything from employee testimonials to animated shorts.
Still others develop webinars for educational or event-related Special leads communication. Whatever your content’s goal, a vague statement of purpose won’t cut it. Assuming you’re interested in awareness, how many shares or likes would you consider a success? Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per Special leads acquisition would successful video content achieve? If you’re crafting a webinar about a later event, what proportion of webinar participants do you need to see sign up for the event? 2. Aiming at a general audience