Spam is an inevitable problem with almost every product, especially UGC-based products.
If this group of navy and marketers cannot be controlled, not only the atmosphere of the product itself, but may even bring about a vicious circle. For example, in a community filled with a lot of inferior advertisements, it is difficult for new users to phone number list be interested in participating in the discussion.
Therefore, this article mainly discusses how to fight spam, support a good environment, and avoid accidentally hurting our real users in this Internet environment where the enemy is open and secret.
1. What is Spam
Before discussing anti-spam strategies, let's briefly classify spam on the Internet.
The most common one must be advertisements. As long as our products have a certain number of users, it will inevitably attract many marketers to rush traffic just like fruit attracts flies.
They usually swipe the screen frantically in the comment area, barrage, public screen and other places where they can communicate with others.
2. Low-quality content
Because it's too broad, I don't know how to define this kind of information.
It can be understood as a water sticker. This kind of low-quality content is not attractive to users, and even when it is flooded, it affects the content ecology of the product and the fairness of the system.
For example, there are a lot of short and meaningless answers in Zhihu, and movies that have been maliciously badly reviewed by the Navy in Douban.